CLIENT

Novartis

GOAL

To create an engaging experience for the HCPs to take a closer look at the importance of first IL-17A signaling in patients with psoriatic arthritis (PsA) and spondyloarthritis (SpA).

ROLE

Worked as a creative lead to discover the initial strategy and followed up with creative solutions. Platforms included booths, kiosks, large digital touch panels, print/digital campaigns, and rep training materials on iPad. Worked with illustrators, UX, and developers to create a high-level user experience to visual executions.

DISCLAIMER

All projects belonging to other entities are for portfolio use only and are not claimed as property of Ken Bae.